Employer Branding Consultancy Service

The Purpose of Employer Branding

My experience in employer branding allows me to take a unique approach, one that goes beyond eye-catching campaigns and catchy slogans.

My Employer Branding Consultancy service is about aligning your organisation’s internal culture, and its external reputation as an employer.

This isn’t just about attracting talent; it’s about building a workplace that people genuinely want to be part of.

My Employer Branding Mindset

Leadership behaviours that role model the core values

Employer branding starts at the top, so I coach leaders to become role models for the organisation’s values, embedding them in their daily interactions, decision-making, and long-term vision, and ultimately, build a unique leadership culture within the organisation.

HR & People Practices that reinforce who you are as an employer

Your brand isn’t just what you say; it’s what you do. Together, we align HR policies, onboarding experiences, and performance management practices to reflect and reinforce who you are as an employer and what you want to be known for.

Communications & Marketing that conveys your unique offering as an employer

I ensure that your internal and external communications are aligned, and resonate equally with current and potential employees. This will result in engaged employees who will become active brand ambassadors with the right messages to attract potential talent. Your external messages will resonate not with any talent, but the talent that will thrive within your organisation.

Book now

Our Journey Together

As every organisation is unique, and building an employer brand takes more than a day’s work, my consultancy follows a tailored and step-by-step approach:

STEP 1

Discover Your DNA

We’ll start with a deep dive into your current employer brand: assessing the culture, employee perception, HR, and communication practices.

This phase identifies strengths, gaps, and opportunities for alignment.

STEP 2

Articulate Your Position

What makes you stand out as an employer?

We go beyond salary and benefits to define your employer value proposition - a compelling, authentic narrative that resonates with both current and potential employees.

STEP 3

Implement & Integrate

Here’s where we bring strategy to life.

I provide leadership coaching, communication frameworks, and employee engagement plans to ensure your EVP is more than just a statement; it’s an experience.