How to approach your CEO, business leader about investing in #employerbranding?

➡️ create a business case around the cost of recruitment vs. the potential cost to retain

➡️ discuss the direct risks on growth due to high turnover and inability to attract

➡️ highlight the impact employer branding has on productivity

❎ avoid talking about employees’ unhappiness

❎ do not compare your organisation to others - particularly when talking about salaries!

Investing in employer branding leads to a sustainable approach to attracting and retaining talent, positioning the organisation as an attractive employer to the potential target candidates and current employees.

It’s a tool that guides any HR strategy