Here are 4 common mistaken ideas I've come across while working with employer branding.
One restaurant I go to regularly comes to mind. How is it that with all this competition, the waiting staff has remained the same?! Some for over 5 years?!
Investing in employer branding leads to a sustainable approach to attracting and retaining talent, positioning the organisation as an attractive employer to the potential target candidates and current employees.
Why would an organisation work with an employer branding and communictions strategist?
Hoping to bust a couple of myths around #employerbranding and share some nuggets I learnt over the time I've been working in this space.